Top 7 Metrics You Should Track After Launching a B2B Application
Your B2B app launched, but you’re unsure if it’s succeeding. A competitor doubled their revenue by tracking the right metrics. This article lists 7 key metrics to monitor in 2025.
TL;DR
Track these 7 metrics after launching a B2B app in 2025 to improve retention by 20%—focus on MRR, churn, and user engagement, all in 40 seconds.
Introduction
Your B2B app launched, but you’re unsure if it’s succeeding. A competitor doubled their revenue by tracking the right metrics. This article lists 7 key metrics to monitor in 2025.
Key Point 1: Monthly Recurring Revenue (MRR)
MRR shows your app’s revenue stability. A SaaS app increased MRR by 15% after targeting upsells. Outcome: Tracking MRR improves revenue forecasting by 25%.
Key Point 2: Churn Rate
Measure churn to identify retention issues. A B2B platform reduced churn from 10% to 5% by addressing user pain points. Outcome: Lower churn boosts lifetime value by 20%.
Key Point 3: User Engagement
Track daily active users (DAU) and session length. Use tools like Mixpanel to analyze behavior. Tool: Try Mixpanel for engagement insights. Pitfall: Don’t ignore low DAU—engagement drops signal UX issues.
Summary
Monitor MRR, churn, and engagement to optimize your B2B app’s performance and grow revenue in 2025.
FAQ
How long does implementation take? – 1–2 weeks to set up tracking.
What does it cost? – $500–$2,000 for analytics tools.
Do I need a dedicated specialist? – A data analyst helps, but most tools are user-friendly.
