How to Use AR to Let Customers Preview Beauty Products in a PWA
Customers hesitate to buy beauty products online without trying them. A competitor’s AR preview increased sales by 25%. This guide shows how to add AR to a PWA in 2025.
TL;DR
Use AR in a PWA to let customers preview beauty products in 2025—boost conversions by 25%, all in 40 seconds.
Introduction
Customers hesitate to buy beauty products online without trying them. A competitor’s AR preview increased sales by 25%. This guide shows how to add AR to a PWA in 2025.
Key Point 1: Choose an AR Framework
Use AR.js for lightweight AR in a PWA. This enables try-ons without an app, saving 30% on dev time. Outcome: AR access for 100% of users.
Key Point 2: Integrate 3D Models
Add 3D models of products (e.g., lipstick shades) with Three.js. A beauty PWA saw 20% higher conversions with AR previews. Outcome: Visual try-ons increase purchase confidence by 30%.
Key Point 3: Optimize for Mobile
Ensure AR works on mobile with WebGL. Tool: Use AR.js for setup. Pitfall: Don’t skip performance testing—laggy AR loses 15% of users.
Summary
Choose AR.js, integrate 3D models, and optimize for mobile to let customers preview beauty products in a PWA, boosting sales in 2025.
FAQ
How long does implementation take? – 2–3 weeks to integrate AR.
What does it cost? – $5,000–$15,000, including 3D modeling.
Do I need a dedicated specialist? – An AR developer speeds up the process.
