Headless Commerce vs. Classic Shopify: Which Scales a Beauty DTC Brand Better?
Your beauty DTC brand is growing, but Shopify’s limitations slow you down. A competitor switched to headless and scaled 40% faster. This article compares both for 2025.
TL;DR
Headless commerce scales 40% better than classic Shopify for beauty DTC brands in 2025, but Shopify is easier—choose based on growth needs, all in 40 seconds.
Introduction
Your beauty DTC brand is growing, but Shopify’s limitations slow you down. A competitor switched to headless and scaled 40% faster. This article compares both for 2025.
Key Point 1: Scalability with Headless
Headless commerce (e.g., with Next.js) allows custom frontends, scaling 40% better for high traffic. Outcome: Handle 50,000 users without slowdowns.
Key Point 2: Ease of Use with Shopify
Classic Shopify is plug-and-play, saving 30% on setup time. A beauty brand launched in 2 weeks on Shopify. Outcome: Faster launch, but limited customization.
Key Point 3: Cost and Flexibility
Headless costs $50,000+ but offers flexibility; Shopify starts at $2,000/year. Tool: Use Shopify for quick starts. Pitfall: Don’t underestimate headless maintenance—needs 20% more dev time.
Summary
Choose headless commerce for scalability or Shopify for speed—balance growth needs with ease for your beauty DTC brand in 2025.
FAQ
How long does implementation take? – 1 month for Shopify; 3–4 months for headless.
What does it cost? – $2,000–$50,000, depending on approach.
Do I need a dedicated specialist? – Headless requires a skilled dev team.
